December 1, 2012 Leave a comment
Recently I had lead a Social Media workshop. Specifically what social media is and how to us it your clubs.
Social media can help in your recruiting processes, education processes and in basic communication to members and non-members.
Social media can help with your SEO (Search Engine Optimization) as it creates more back-links to your site, creates more dynamic
content and keeps everything fresh and new.
The biggest challenge is the age gap. Social media is often used and used best by the younger generations. It is good to use
social media because to attract the younger generation as this keeps the balance between the “Old Guard” which has the experience
and the “New Blood” which gives the clubs a future.